Straight to Audience, not Straight to Video

I love this post by Sherri Candler, a Los Angeles-based low-budget film marketing advisor, where she suggests that we change the term "straight to video" (or straight to DVD) to "straight to audience." Amen!

Filmmakers have been doing this for decades, now, probably as far back as John Cassavetes. But the difference now is the presence of The Great Disintermediator- the Internet. Search engines, YouTube and it's ilk, and social networks have made it possible to find an audience simply by posting your content online. Doing that and only that will not necessarily gain you much traffic, or any money, but it can help you find what Kevin Kelly calls 1,000 true fans.

With such a core audience, you become your own distribution company, for whatever content you produce- movies, music, books, blogs, podcasts, speeches, etc. It's an approach I've been advocating for sometime here on this blog, and on the Texas Film Scene, and is also the thrust of a book I'm writing on entrepreneurship in the digital age (if you're interested in knowing when this book is shipping, email me).

Straight to audience is not as sexy as a box office release, but considering that most indie filmmakers now only score a box office release if they (a) get chosen by the Festival Gods, or (b) pay for their own 4-walling, it certainly is a lot cheaper. Straight to audience has also helped Texas filmmakers like Blake Calhoun and Mike Maden score pretty sweet Hollywood production deals on the strength of their straight-to-audience work. Besides- and I know this is heresy- on most nights, I would rather enjoy a movie on my dirt-cheap home theater system than pay $20+food+gas+babysitter for a movie ticket. At $35 per outing, it takes only 25 movies to recoup the cost of my 47-inch LCD. Avatar or Star Trek is a different story, of course.

Straight-to-audience also scares people because it sounds like sales, which it is. It's time for artists to stop fearing sales, and start embracing it. If you love what you're selling, then selling is no chore. If you don't, why are you making that movie, again?

$50 horror flick 'Colin' takes Cannes by storm

Well, actually it was fifty pounds (Sterling), but I don't have the British keyboard settings enabled. Still, pretty cheap.

Colin is a no-budget movie by London director Marc Price, which tells the story from the zombie's perspective. A nice twist, playing on the American Werewolf theme.

Price took 18 months to organize (and write?) the project, cast and staffed entirely with volunteers from his Facebook group. The project garnered acceptance to Cannes, and awards at many smaller festivals worldwide. It has done so well, in fact, that it has an extensive theatrical release schedule! Not bad for fifty bucks.

No doubt many in Hollywood will trash the movie, and call attention to all it's low-budget production faults, instead of focusing on what a determined young director was able to do with no money. Smart studios will see this as a great way to mitigate their risk. As with Texas' own Pink: The Series, and the recent Uruguayan director who made a 5-minute version of War of the Worlds for $500, studios are making big offers to small indy filmmakers who prove that they can attract eyeballs in the vast Internet wasteland, and proving once again that it doesn't have to cost millions of dollars to make good movies; Hollywood just doesn't know any other way.

New TFS Podcast - Mike Maden of Pink the Series

Photo courtesy of Pink the Series

My guest today is Dallas-area film writer Mike Maden. Mike is the co-creator of the pheonomenonally successful Web show PINK THE SERIES, which has almost 6 million hits on YouTube, and can also be seen on many other Web sites, including the WB.com. Mike is a Texas writer who has lived and worked in LA, but it was his work with fellow Texan Blake Calhoun on Pink that earned him a deal with L.A.-based production studio Generate, and production deals with Warner Bros. and Hollywood wunderkind McG.

Mike and Blake's company site: www.altfueltv.com. For more information, additional shownotes and links discssed in our podcast, visit the Texas Film Scene site.

NOTE: I wanted to have Mike on during Blake Calhoun's interview, but I wasn't smart enough to make Skype conferencing work with non-Skype numbers.

I really want to pimp what these guys have done, because it's the model of the future for filmmakers: (1) Make the best quality content you can, (2) Post it for free on the Web, (3) Repeat.

Doing just this (which is simple, but not easy), these guys secured a deal with a strong L.A. production company, and production deals with Warner Bros. and one of the hottest talents in the world (McG). Listen, learn, emulate.

New TFS podcast with "Pink" filmmaker Blake Calhoun

Dallas-area filmmaker Blake Calhoun is one-half the team behind the incredibly popular Web show Pink:The Series, which has received over 6 million hits in the last 18 months, and two Streamy Awards.  Pink's success helped lead Blake and writer Mike Maden to a contract with Hollywood's United Talent Agency, and production and distribution deals with L.A.-based production company Generate, headed by former WB chief Joran Levin.  

Blake talks about his start in the business, shooting film vs. video, his partnership with Mike Maden, working with Texas talent, DOF adapters for prosumer video cams, making the leap to L.A. work while being rooted in Dallas, and advice for up-and-coming filmmakers.

The pair recently formed a new company called Alternative Fuel, and their newest project is Exposed, a Web series, and possibly a TV show, for WB Network.

SHOW NOTES:

Blake's personal site:

http://www.blakecalhoun.com/

Blake's companies (including Blake and Mike Madden's company Alternative Fuel TV):

http://www.loudpictures.com/

http://www.altfueltv.com/

Blake's work:

http://www.pinktheseries.com/

http://www.killingdown.com/

http://www.mobumentary.com/

Blake and Mike's new runnin' buddy, McG:

http://www.imdb.com/name/nm0629334/

http://en.wikipedia.org/wiki/Wonderland_Sound_and_Vision

Blake and Mike's reps in L.A.:

http://www.unitedtalent.com/about/index.html

Generate, an investment and production company:

http://www.generatela.com/

Angel of Death

From Crackle: Angel of Death Ep 1 "Edge" starring Zoe Bell

Um, can I just say... holy sh*t!

This video (best viewed on Crackle), is off the chain. Following (very damn closely) in the footsteps of Dallas' own Pink the Series, the latest venture by Fort Worth-born Paul Etheredge. Both are a nod to Luc Besson's classic La Femme Nikita. And don't even get me started about Kill Bill.

Low-budget indie Webisode makers, pay attention: the bar has just been raised. Like, to the moon.

Thanks to Blake Calhoun for this item.