Time to stop reaching for the stars?

We've known that big stars are no longer enough to ensure box office success. Now, apparently, they're no longer enough to even greenlight a movie.

Lisa Wilson, president of international distribution at GK Films remarked recently to Variety: "I've heard of stories about films in the middle of production that have bank notes that still haven't cleared yet." Will Smith can still get a film greenlit sight-unseen, according to Brian O'Shea, executive VP of worldwide distribution at Odd Lot Intl.

So, if stars can't get big films made, what can? Positioning.

Producers, including indie filmmakers like those at the Texas Film Scene, need to start with the idea of what will bring people to the film. That could be an actor, but it could be a great writer, or a unique location (particularly if you are marketing the film locally or regionally), or a fantastic logline. Hollywood types love these so-called "high concept" movies, because they can be more easily marketed.

And books. Hollywood loves, loves, loves movies based on best-sellers, like Twilight, Harry Potter, or James Bond. Why? Because it reduces risk. Or, at least, it appears to reduce risk. If the book sells well, that (hopefully) proves that there is a built-in audience, just waiting for the movie to be released. And Hollywood is all about reducing risk, particularly on mid-range, $30-100 million dollar films.

As discussed here in previous posts, comic book movies and big-budget extravaganzas are almost the sole purview of Tinsel Town. Nobody does a $250 million dollar, effects-laden blockbuster like Hollywood. Come to think of it, nobody else does them at all, period.

But what about micro-budget indies? For them, the costs of production are so low that even C-list stars can generate enough interest and critical praise to achieve profitability. But if you are trying to raise capital for your film, it may be better to invest in a unique story, or other marketable hook, than in a "name" actor, unless that actor can demonstrate a documented following and fan base.

Think hard about what marketing position you will take for your film long before you ever call "action."

Thanks to Joseph Kenny for the heads-up on this article.

"This is a revolution." --McG

Good feature interview with superstar director McG in the May 2009 issue of Fast Company magazine. Listeners of our Texas Film Scene podcast will recall that Dallas filmmakers Blake Calhoun and Mike Maden are now partnering with McG's production company.

Here's an excerpt from the interview:

Our dinosaur studio system does not make sense. This is a revolution.
--McG, director of Terminator: Salvation

Words to live by. Check it out.

Orwellian filmmaking

In 1946, George Orwell aptly described the process of feature filmmaking, from writing to producing to directing to acting to shooting to editing and finally, to marketing:

"[It] is a horrible, exhausting struggle, like a long bout of some painful illness. One would never undertake such a thing if one were not driven by some demon whom one can neither resist or [sic] understand. For all one knows that demon is the same instinct that makes a baby squall for attention. And yet it is also true that one can write nothing readable unless one constantly struggles to efface one's personality [...] Good prose is like a window pane."
-Why I Write, by George Orwell

Except that Orwell was talking about writing a novel, of course.

No more fat pipes

Cartoon courtesy of Steve Greenberg

If you live on either coast (not counting the Third Coast), then you may have noticed Cox, Comcast, and Time Warner "capping" the amount of data traffic you can have on your connection, even if you paid for an unlimited account. This is an attempt to wring the last penny out of a failing business model.

Time Warner's latest attempt to avoid becoming just a "fat pipe" from which users download valued content is to buy NBC Universal from General Electric (GE)- maybe. Time Warner, which owns HBO, TNT, CNN, and TBS, plus film studio Warner Bros., would benefit by having additional content-producing channels like USA, Bravo, Sci-Fi, and CNBC, though it would probably shutter Universal Pictures, currently owned by NBC.

GE has tried for years to drop the multi-billion dollar entertainment anchor from it's roster, but with no luck. Despite some hit shows and movies over the past decade, the company does not fit into GE's corporate focus, and diminishing ad revenues plus movie piracy and dwindling DVD sales have made NBC more risk than reward.

This actually makes some sense to me, just as it made sense for Apple to threaten to become it's own recording label if the the Big 4 did not coporate with it's one-size fits all pricing policy (though recently Apple relaxed it's stance a bit).

Cable, satellite, and phone companies transmit bits, but add very little value, other than bill consolidation, if you have your phone, TV, and Internet service with a single company. They are merely "fat pipes" to the Wild West Web, where consumers can pick and choose content exactly to their liking, and watch or listen to it exactly when and where they want.

Some providers have exclusive agreements with certain sports teams or other channels, but for the most part, they struggle to justify their high prices. But if cable companies buy up studios, which are struggling even more, then not only do they control distribution, but they also directly control content (except for piracy, of course).

That could stave off the creditors for a while, until they can think up a real business model.

MPAA says show biz creates jobs

No surprise, the lobby industry for Hollywood published an "impact report" that says show business is good for the economy.

In fact, it says the average salary for "core production staff" (whatever that means) is almost $75,000, over 20% higher than the national average for other jobs. It also points out all the tax money the industry brings to the coffers of state governments.

I certainly don't think the movie industry is bad for any state's economy, and it definitely helps put food on the table of people who work in that industry. But the numbers in this report appear skewed:

Most people (including most actors) involved in the making of any movie, even $20 million-plus films, make nowhere near $75,000. They are paid a decent, but not exorbitant daily rate. For example, most extras on a film set (who arguably have the worst job on set), are paid around $75 for a 12-14 hour day. In non-union states (like Texas), that might be as low as $50 per day.

The "average" salary is highly inflated, both by the grossly large salaries of a few key stars, and a few key studio executives, while those on the front lines do OK during the three months of a shoot, but then are left wondering when and where their next job will come.

Some argue that this is the reason why we need greater union participation. Others argue that stronger unions will only serve to drive up production costs, and make filmmaking a more risky and less profitable business.

My take is that the MPAA is talking out of both sides of its mouth. When it serves the industry, the MPAA will talk about how much money it loses to piracy, star actor profit participation, union demands, and state taxes. But on the other hand, this report touts how much money the industry makes and generates for it's workers and host states.

Any veteran of the music industry will instantly recognize this sort of rhetoric- the same type of stuff the Recording Industry Association of America (RIAA) spouts. It serves to remind us that Hollywood is big business, no different than Enron or AIG. And we all know how great those companies were for the economy.

Look, movies are business, period. If you make movies to make money, learn the game. As with most industries stiffled by large oligopolies, it helps to look at what innovators like Blake Calhoun and Mike Maden, Robert Rodriguez, Trent Haaga, and others are doing. Just make your own damn movie.

On taking better photos

Great post on taking better photos from Stu Maschowitz over at Prolost. Read it from the home page RSS feed at Texas Film Scene.

Tough times for big stars

Tough times for A-listers.  Scarlett Johansson was recently tapped to replace Emily Blunt as the leading lady in Iron Man 2.  Marvel Studios' initial offer to the young superstar?  A measley $250,000, reports Kim Masters of KCRW's The Business, in her Daily Beast column.

Now, a quater million dollars for an acting gig would cause most of us, even most "working" actors, to wet their pants with glee.  But to an A-lister like Johansson, the offer must have hurt;  at least her pride, not to mention her pocketbook.  After all, Malibu mansions don't come cheap these days!

What does that mean to indie filmmakers?  It means even in elite Hollywood circles, budgets are key.  The more you can do with less, the better off you'll be.  Sounds like a perfect reason to make your own damn movie!

New TFS Podcast - Mike Maden of Pink the Series

Photo courtesy of Pink the Series

My guest today is Dallas-area film writer Mike Maden. Mike is the co-creator of the pheonomenonally successful Web show PINK THE SERIES, which has almost 6 million hits on YouTube, and can also be seen on many other Web sites, including the WB.com. Mike is a Texas writer who has lived and worked in LA, but it was his work with fellow Texan Blake Calhoun on Pink that earned him a deal with L.A.-based production studio Generate, and production deals with Warner Bros. and Hollywood wunderkind McG.

Mike and Blake's company site: www.altfueltv.com. For more information, additional shownotes and links discssed in our podcast, visit the Texas Film Scene site.

NOTE: I wanted to have Mike on during Blake Calhoun's interview, but I wasn't smart enough to make Skype conferencing work with non-Skype numbers.

I really want to pimp what these guys have done, because it's the model of the future for filmmakers: (1) Make the best quality content you can, (2) Post it for free on the Web, (3) Repeat.

Doing just this (which is simple, but not easy), these guys secured a deal with a strong L.A. production company, and production deals with Warner Bros. and one of the hottest talents in the world (McG). Listen, learn, emulate.

Nothing new under the sun

Good artists borrow; great artists steal.
-Pablo Picasso (maybe)

This great article called The Ecstasy of Influence: A plagarism in Harper's Magazine explores the question of plagarism in art- any art- and whether it really is such a black and white issue.

Fascinating stuff. Plagarism, thinly cloaked as "research," occurs all the time in both academic and pop-literature. In academia, we call it "standing on the shoulders of giants;" in popular publishing, we call it "stealing." Did black blues musicians rip off negro spirituals and Irish folk music? Did Elvis rip-off black blues musicians? Did the Beatles rip off Elvis? I'm sure you can think of about 1,000 movie equivalents here.

Does any of this matter? You be the judge.

Making money making movies

Graphic by Recruitment Matters

"Without money, there is no art."

Actually, it depends on how you look at it. There is lots of art that was made for free, or for very little money actually derived from, or earmarked for, the art itself. This is where our infamous day job comes in. But actually making art full-time? Yeah, that takes money. It takes making money from your art. It requires monetizing your art.

Or at least that's been the traditional thinking. Certainly, if you ask big record labels or movie studios who are in the business of selling little plastic discs, they'll tell you it does.

But Chris Anderson speculated, and I believe he's correct, that anything that is digital will be free. In that case, how does an artist survive? He (or she) survives by monetizing something, but not necessarily their art.

This same debate has been raging in the publishing world for a couple of years, and particularly in the newspaper industry. Now, the numbers are finally in, and they do not point to paid content as the way to right Big Newspapers' sinking ship.

Somewhere in here, there are lessons for filmmakers, since, as we know, our content can and will be free, in some cases, by design.